here are thousands of artists that sell on Etsy, so making sure you stand out amongst the crowd is very important.
Here is a list of important Dos and Don't you should consider when starting an Etsy Shop.
Hopefully, these tips will set your shop up to stand out, and make you sales for your work.
Dos And Dont For Selling On Etsy
Do Fill Out Every Detail Of Your Shop
You'd be surprised with the amount of Etsy sellers who don't have all their information filled out in their shops. Whatever the customer can visibly see, is what you should make sure you have filled out.
Your About Section
Your Shop Policies
Your Return and Refund policy
Your Shipping and Processing Times
Your Shop Announcement
It can take a while to have all this information set up for your shop, so take your time. However, you should aim to have all this information set up within a month from when you opened your shop.
Do Write Detailed Descriptions About Your Art
Buyers become hesitant if they don't know what they are buying from you. Buyers have many questions and if it's not covered in your artwork's listing description, you may turn away buyers.
To avoid the chances of losing a sale, you must make sure your descriptions tell everything about the art piece your selling.
Your description should include:
The artworks dimensions
The mediums used to make the artwork
If the artwork is signed and if it is, is it signed on the front or the back of the art piece
If It comes with a certificate of authenticity
How they can display it
How to care for it
How it will be shipped
When they can expect the art piece
The title of the piece
If it's an original or a print
If it's numbered
Do Have Different Keywords And Tags That Describe The Art Piece
In your descriptions, you should place different keywords that describe your work. They are mainly for search engines, that way when people search the word " painting " or " drawing " and those terms are included in your descriptions, you have a chance of being seen when people search for your art.
Try to fit as many keywords in your description, but make sure they are written in complete sentences. Randomly putting keywords in your description won't work.
Do Have A Shop Banner And Icon That Looks Professional
First impressions are important, and a professional shop banner and icon really draws in the entire look of your Etsy shop. You can create a professional banner and icon using many photo editing and creation tools such as Canva.com. Canva offers a pre-sized template for both Etsy icons and banners. They even have different text and graphics to accommodate your creation process.
Do Have Nice Photos Of Your Art
Your artwork is beautiful, and your pictures should never interfere with the beauty of your work. Make sure you take great photos of your work when listing your art on your Etsy shop. Make sure that the lighting of your work isn't too dim and that there are no shadows present against the artwork. Buyers on Etsy love the look of photos with the artwork placed in real life settings such as gallery walls or home walls. They normally show a good view of the art piece while giving the buyer an idea of how that art piece may look like in their home or office.
If you decide that you want to display your artwork on Etsy that isn't displayed in a real life setting make sure that you include a watermark with your artwork. This little watermark prevents people from stealing your work. The best watermark you can have for your Etsy listings is to have a transparent watermark on the image.
In the description, however, make sure that you mention that the watermark won't be on the art piece once they have purchased it.
Do Try Your Best To Remain Active On Your Etsy Shop
Some artists can list one art piece a day while some can do more. Most artists, however, aren't able to do that. Regardless of how much art pieces you have for sale in your Etsy shop, the most important thing is to list something when you can but remain active on Etsy for at least an hour.
There are plenty of things you can do with your Etsy shop that doesn't involve creating something new or listing something new. You can talk on the forums, promote your artwork in the promo section of the forums, join teams, renew your listings, and more. These efforts can help you get exposure for your art within the platform.
Do Not Panic When No One Is Buying
There could be some months where you sell an amazing amount of your work, while there are times where you can go months without selling anything at all. There are months where I sell something every day, while there are weeks where nothing gets sold at all. It happens, but don't worry when it does. Take this time to work on something new, work on your shop with fresh eyes, or come up with a marketing plan to help get your work out there.
Don't Just State The Name Of The Art Piece In The Title Of Your Listings.
If you have an art piece of a watercolor pool ball titled " Untitled 3" there is a high chance that no one on Etsy will type in " Untitled 3" to find watercolor art. You need to title your Etsy listings with keywords that describe what you're selling in a few short words. For this particular case, your listing title could say " Original watercolor art piece of a pool ball" This way your buyers have a chance of typing in " Original art" or "Original watercolor art" and still find your newly listed art piece.
Don't Leave Out Information On Why You Can Or Can Not Accept Refunds Or Returns.
Regardless of if you can or can't accept refunds or returns for an art piece, it's important to let the buyers know why. If you can't accept refunds or returns, tell them your reasoning in your shop policies. If you can accept refunds or returns, tell them about the process and how you go about doing that if such an event occurs.
Don't Try To Promote Your Artwork On Etsy In A Place Where Promotions Aren't Allowed.
Etsy has certain areas of their site where you can promote your work, which is in the forum's promotion section, and on certain teams. Don't try to promote your art in the discussion or question area. Etsy users are very strict about keeping the forums organized with the correct conversations happening within each forum section.
Don't Respond Negatively To Bad Reviews
If you happen to get a one-star review, you are able to leave a public response explaining or defending your side of the story. Do no respond negatively to bad reviews, this can horribly affect your shop more than the bad review can. This is because no one would want to deal with a seller whose professionalism comes off as rude.
Don't Forget To Pay Your Bill!
Your Etsy bill is due at the first of the month, but you have until the 15th to pay your bill. Failure to pay your bill will result in your shop getting temporary shut down until your bill is paid for. If you are having problems paying your bill, try paying off your bill little by little the next month instead of all at once.
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