However, most artists who join these print on demand sites find themselves and their art going unnoticed. That's because there are millions of artists on each of these sites, promoting and selling their artwork. With more artists signing up every day. Because of the high volume of artists joining the site, new artists go unnoticed, thus hurting their sales. Which lead many artists to turn away from sites who offer these services.
However, making money from these sites is NOT impossible to do. There are certain things you can do that will help your chances of making sales on these sites.
How To Gain Sales From Print On Demand Services.
Since there are so many artists on these print on demand sites, one of the main ways to get noticed on those sites is to increase your numbers. That means:
- More engagement with the site and it's activities
- More promotion
- More engagement with its members and their artwork (commenting, liking, favorite, etc)
- More artwork published.
You need to double up on all of these because of the number of artists increasing by the numbers on print on demand sites. The more activity and time you spend on a print on demand site, the more chances of getting your profile noticed. The more artwork you publish on the site, on different merchandise, the more chances of it appearing in searches. The more likes, comments, and favorites you give to the artists on the site, the more chances of them doing the same for you. Doing this consistently, in time, will get your profile more known, thus leading to more sales.
SEO Is Very Important, Make Sure You Write With This In Mind.
SEO or search engine optimization is very important when it comes to the writing portion of publishing your artwork on print on demand sites. Most POD sites require you to put a title, description, and tags for every artwork you upload to their site. This is where SEO should come in. Search engine optimization is a series of methods and technique used to improve search rankings for certain search engines. Most POD sites have a search feature that allows buyers to find the art they're looking for based on what they type in. With bad SEO, regardless of if people type something that is closely related to your artwork, they won't find it. If you put in no engagement towards the site and it's users and if you don't optimize your artwork's descriptions. Your profile will be lost within the pages of search queries.
To improve your search rankings on different POD sites, follow the guidelines below
TITLE: The title of your post should be what your art piece is rather than the name of the art piece
For example: Let's say you have created a still live painting of marbles and named it" Counting The Days" People looking for still life marble paintings will never type in " Counting The Days"in the search bar. In order for them to find you when searching on the site, you have to put details about the artwork in the title. This includes subject matter, style of artwork, colors, or anything else that can describe the art piece.
This method works best on POD sites like Zazzle and Cafepress.
DESCRIPTION: The description should describe what the artwork is in a few short sentences. It should also contain keywords people will type in, in order to find your work. For example: If you make a still life painting of marbles. The words still life, painting, or marbles should be in the descriptions. You should include these keywords at least 2-3 times within the description.
This method should apply to every POD site you join.
TAGS: Most POD sites have a tag system in place. Tags are keywords that you supply to your image that describes what the image is. The tags of your image should include any keywords you used in either the description or the title. Try to include as many tags as you need to help increase your chances of your artwork to be seen.
Below is an example description to help demonstrate this all information better.
Keywords used in the description are in BOLD for you to get a better idea on how they should be used.
Artwork: A watercolor still life picture of strawberries titled " Todays Fresh"
Title: Watercolor Strawberry Art - Still Life Picture Of Strawberries - Still Life Art
Description: This is a watercolor art piece of strawberries titled" Todays Fresh" This still life painting of strawberries shows an array of different size strawberries on a table. Painted using a variety of watercolor paint. A still life painting inspired by fresh strawberries straight from the market. Made using watercolor paint on canvas. A nice fruit inspired art piece that will look perfect in your home or office.
Tags: Watercolor art, Watercolor Strawberries, Strawberry art, Still Life Painting, Fruit Painting
Often times, a lot of POD sites have special sales artists offer to their buyers. However, you aren't the only artist with these sales available to them. In fact, many artists are given the same type of sales to promote. It will be hard to stand out if your promotional campaign lacks originality. If your promotional campaign isn't promoted in a way that highlights your artwork, you can potentially lose sales.
When promoting sales through different POD sites, you should try to create graphics that promotes the sale, while highlighting your own artwork. You can easily create stunning promotional graphics using a tool like Canva.com to create graphics for each social media site you plan to promote on.
You can even take it a step further and buy your own product from a print on demand site and use it as a promotion. Many people who have heard of these popular print on demand sites are hesitant to buy from them because they have no idea what the product looks or feels like. Buying your own product and promoting it on your social media accounts, can give your buyers a better picture of what they can possibly receive. Allowing them to make future purchases from you without regret.
Promote Your Artwork Everywhere!
Regardless of if there is a sale happening on a POD site or not. You need to promote the artwork you have published on the site rigorously. Remember, you have a lot of competition on these sites, it's hard as it is to get noticed with a number of artists on the site. So outside promotion on different social media sites is very crucial in order to help your artwork get noticed. Promote your artwork as much as you can, as consistent, as you can.