LOOKING FOR WAYS TO IMPROVE YOUR ART CAREER NOW?
Look no further! This guide will give you simple tips and ideas you can apply to your art career right now.
The goal of this guide is to give you different tips on ideas to help you further your career and to reach your career goals.
These tips and ideas are aimed to help you:
- Build/improve your online presence.
- Become more confident about your work and career.
- Reach more collectors, buyers, and fans who support your work.
- Bring traffic to your art website or blog.
- Build more engagement to your social media sites.
- Increase artwork sales.
These are 30 easy ways to start growing your career that you can apply as soon as possible!
Continue reading to get started
** Disclosure: Some of the links provided are affiliate links meaning at no additional cost to you want so ever, the selected companies give me a small commission when you choose to buy the products, plans or subscriptions mention. No, you don't need to buy anything, these are just resources and if you want to buy it to help your art career out, by all means go ahead. My number one priority is to help you in any way I can.
30 WAYS TO IMPROVE YOUR ART CAREER NOW
Create an art business plan
If you don't plan, you plan to fail. Having a business plan keeps you on track with how you want your art career to go for the year or the next few years. This allows you to create any ideas, or plans you have to reach whatever goal you want to achieve for your career. This doesn't have to be boring, make it in a way that suits you, something that you will look at on a weekly basis, and something that motivates you. You can be creative with this, or you can to the traditional route and type/write it out.I would suggest stating where you want to be in the next few years, as well as set end of the year, weekly and monthly goals to achieve. Or if you don't know what to write and need a little help you should try out my Artist Business Template
Write down your goals for your art career.
Aside from having a plan, you also need to have goals you want to reach for your career. Having goals keeps you on track and can improve productivity and focus in your workplace. You can set whatever goals you like, personally I normally create monthly and yearly goals, but you can do this day by day, yearly, bi annually, etc.. just do it in the way you feel comfortable doing. Have goals but have no idea how to reach them? I offer Goal Planning Advice and other services to help you succeed!
Join at least 5 social media sites to promote your work on.
Everyone is on social media now a days, it's a little impossible to find someone who doesn't have a online social presence on any of the popular platforms. If you haven't already join a few, it will really help your work get seen by more and more people. The ones I recommend for artist are: Pinterest, Instagram, Twitter, Google+ and Facebook
Establish a social media schedule
Trust me, if you don't have a schedule of when you're going to promote/post your art, you will be overwhelmed. You can keep this schedule in your head or you can write it down, whatever works for you. How can you establish such a schedule? Just schedule a few posts for different social media sites for the week and have a list of different content you can post for those days. Need help thinking of a social media plan? I can help you set up a Social Media Plan for your art! Or if you want to learn more about social media, I have a Social Media Course you can take!
Figure out the best time to post art related content online
Each website has a unique time in which the most users are online, on their site. Each site has different time frames, so it's important to know what those time frames are so you'll have more people see/share your artwork. For example, if Pinterest has the most users on their site at 8:00 am you should try to post your artwork on different boards at that time. Of course these suggested times are just a recommendation, your work could probably get better engagement, if posted at a different time. I would suggest posting around different times and record the engagement levels of each time and see which works best for you
Enable social sharing tools for your website
Having different social sharing buttons on your website allows people to share your work easier and efficiently. These buttons usually go at the bottom of websites, blogs, pictures, and footers. Normally these sharing tools cover the basic websites that people can share your work on like, Pinterest, Facebook, Twitter, and Google+ but you can always find other tools to incorporate more. I would normally stick to the basic websites since they are more identifiable to viewers. A good tool you can use to get social sharing buttons and apps for free is Sumome.com
Learn how to follow/Interact with the right people
To get the most out of your social media accounts, you need to interact and follow different users. But not just any users, follow users who you think would like your work. For example, if you make fish related art, you should follow fisherman or anyone into fish, fishing, the sea or aquatic animals. Or if you make pop surrealism art, follow people who like pop surrealism work. Try to interact with at least 20 people a day, either by following them, liking their post, or sharing some of their content. It's important to make that a habit so it can increase your social media following
Join Social Media Groups
Some social media sites have different groups you can be apart of to network with different people. Like for instance, facebook has facebook groups, twitter has twitter parties you can participate in, google+ has different communities you can join, the list goes on. Here you could met other artists, and even reach art buyers, since artists aren't the only people who join these art communities.
SEO stands for Search Engine Optimization and is used all over the internet when it comes to searching for things. If you are putting something online you NEED to learn SEO or else people will have a hard time finding your work. This especially comes in handy if you're selling on an online marketplaces such as Etsy.
Think of different keyword terms for your art
Once you have learned about what SEO is about, you should start thinking of keywords people will use to find your art. Keywords are what people type in on search bars and search engines, to help find your work. Now not everyone will type in the same thing to find your work, that's why it's important to use different keywords so that different users can get a chance to see your work.
For example, let's say you make abstract dog portraits, not everyone will type in abstract dog portraits, because other people could type in dog art or animal art. If these words were not used as a keyword, people who use those search terms won't be able to find you, even if it's related to what you sell.
Create A Blog
Blogs are a fun and great way to show people more about your work and to showcase to them, who you are as an artist. Think of a blog as a virtual way to share your voice beyond your artwork. If you want to get the hang of blogging, I recommend you use Blogger.com. If you want more customization options I would later go with wordpress, sqaurespace, tumblr or weebly to start a blog.
Have a blog schedule
Blogs are only effective if you post on a regular or routine basis. You could post once a week or maybe 5 times in a month, it doesn't matter, just as long as you have a routine allowing you to post more than one post a month. Not only will it help you keep a loyal readership for your followers but search engines LOVE blogs. The more you post the more relevant you look to them, meaning more traffic to your website.
Make blog posts directed towards people who buy art.
Most of the time when artist blog they talk about stuff only other artists would understand. It's never towards the focus of people who either want to buy art, want to collect art or for those who want to know more about an artist's life. These people need guides, tutorials and knowledge like every other internet user, so it's important to make content for them too. For example you can make a buying guide of first time art buyers, or you can make a shopping guide for buying art for a housewarming, or where people could buy art from that is safe and reliable.
Contact Blogs/Magazines to feature your work
Surprisingly, a lot of blogs and online magazines are constantly looking for emerging to established artists to feature. Most of them have guidelines on how to submit work to them, which is usually a fairly simple process, other times you just have to send them a quick email.
I would recommend sending 3 emails a day to different online publishers to increase your chances of being featured. To keep this organized, you should create a spreadsheet or document showing who you contacted, their requirements, if you contacted them and the result.
Learn how to pitch to different blogs an magazine
Pitching is how you present yourself and or an idea to someone else. When pitching to a blog or magazine for a feature, it's important to know what to say and what not to say, or if your saying to much or too little. The goal is just to have the blog or magazine feature you, in a way where it sounds like it can benefit them and you. The best tips for asking for a feature is to give evidence that you actually read their material. Read some of their posts if you don't already and mention ones you like on the email. Another tip is to not over praise/flatter the blog or magazine, I'm sure you love their content, but don't mention that fact too much, you'll start to sound like your begging practically. Also explain why your work is best suited for the blog/magazine and how it compares to the other artist's work that they featured. Overwhelmed? Get "How To Get Featured On Blogs Magazines and Interviews" as a starting point before you submit to blogs!
Order Business Cards.
Yes, you need business cards. It is one of the most easiest and effective ways to get your work out there when your out in public. It doesn't have to be fancy, just as long as you have something with your contact information on it. I would recommend using MOO.com, I have used them a few times for my cards and I LOVE THEM . Vistaprint is also a good choice for those on a tight budget when buying business cards.
Practice talking about your career
This is one of the hardest things for an artist to do.There will be people who just don't get your career, and probably wonder if you even have a career to begin with. You must learn to talk about yourself in a professional manner. The best way to do this is to talk to someone you don't know too well, or a complete stranger and tell them about your career. After a few practices, this should come easy to you.
Have different streams of income for your work.
Lets say you sell your work on one website, and that one website only. Until one day it crashes, or it gets bought/sold or deleted. Now what do you have? This is why it's important to sell in other places to help generate income just in case one of the places you sell at goes belly up. This can range from you selling in different market places, selling in galleries, print on demand Sites, to even teaching classes locally or virtually for money.
Create something outside your comfort zone
You don't have to create something outside of your style. But rather, create something you never thought of creating before. It can help improve your craft and self educate you on different techniques you can apply to newer work. For example, if you are use to drawing humans, try drawing animals. You never know what new skill or technique, or creative out burst you can make from creating something you normally wouldn't make.
Create a map of your art career.
Meaning, take a look at your art career and make a map,diagram chart, whatever of where it's at right now. Write down all the places you sell at, current shows you participated in or will participate in, write down your view counts for each place etc. Keep track of where each element of your career is and see what areas need improvement on. Also if you sell on multiple places online, or notice a big spike in traffic from a source, take note of that sources for future reference and use it to your advantage.
Make a sales binder/spreadsheet of all your artwork sales
It's important to know where your sales are coming from, so you know which ones to work on and which ones are currently generating revenue for you. For example: If you track your sales and notice a lot of your sales come from Ebay, than maybe you should invest more time on Ebay OR work on your other seller platforms since Ebay is doing great. You can track this down in a form of a binder or spreadsheet, just do it in a way that your comfortable in.
Create work in series.
Creating work in series not only builds up your creativity, but it's also a good sales tactics. Creating a series of work, rather then just one singular piece, helps you get your message across about your inspirations and what you're trying to convey with your art better. People also tend to by more work when work is showcased as a series because they want pieces of your idea and not just one part of it.
Aim to create 1 art piece a day
The most important thing to do in your art career is to create new pieces of work constantly. It's extremely important to try to have a large body of work that you can put out to public. You don't have to create 1 perfect piece of art a day, but it is encourage to sketch and practice your craft everyday to get better at what you do.
Create live broadcasts of you creating your work
Podcast and video blogging is insanely popular now a days, so it's important to try to incorporate this into your artist's career plan. This is cool because people can actually watch you create your work while you interact with your watchers. Not only that but live streaming your content could lead to other cool ideas, like live auctions for your work,,webinars, or live giveaways. Not comfortable doing it live? You don't have to! You can also record and upload your videos on sites like Youtube or Vimeo for people to watch when ever they want.
Sell work in different price ranges
You want your work to be owned an admired by a lot of people right? But it's difficult if your only going to sell work priced towards the upper class of rich art buyers. Art buyers are not all rich. Some are just average joes how love art. Not only that, they also spend and buy the most online then any other financial group. So in order to sell to them, you need to make art at a different price ranges. I'M NOT SAYING TO LOWER YOUR PRICES, never ever, under sell your work. Instead, make work you feel comfortable making that accommodates those more expensive pieces. For example make a few art pieces you feel is worth $50.00, but never sell work for just $50.00 dollars if you feel that it's worth more than that amount. Have a mix of both lower priced work and higher price work
Have an auction for your work
Having an auction is a fun and fast pace way to sell your work. You can host an auction of your own on sites like Ebay,or join a group of artists who are currently having an auction. You would normally set your starting bid price, at a price you feel comfortable at. Then people would bid at a higher price then the starting bid and the winner with the highest bid wins your art piece. Auctions normally lasts for a few days while some last for only a day. This is perfect to do for art that has been sitting in your studio for a long time.
Have a studio sale
Got a lot of old work you want sell and give to new owners to make room for new work? You should have a studio sale. They are normally handled in person, but you can also have a studio sale online. A studio sale normally consist of work from an artist with the prices discounted at a very low amount than usual.
Learn how to upsell other artwork or services along with your art.
Up selling is selling other things that a buyer might like alongside what they are originally planning to buy. Like how the small convenience items are around your checkout aisle while you wait in line. Most of the time people do buy those other products just because it's right in front of them and are usually just a few dollars more than their total. Now lets say you sell on your personal website and you put up one of your paintings for sale. At the bottom of the description of that art piece you could suggest a gift wrapped service for a little more money if this art piece is a gift. Or you can add in a framed option for just a few dollars more if your buyers want their art piece framed. Or you could suggest other small art pieces or prints to go with the art piece they are just about to buy.
Collaborate with other creatives.
I'm not just talking about visual artists, I'm talking about music artists, performance artists, graphic artists, etc. Not only is it fun but it's also beneficial as a means of cross promotion for both parties. You get to meet their fans while they meet yours, which makes it an amazing networking opportunity.It also keeps you creative, and can boost your creativity.
Create a standalone shop for your website.
Selling your art on websites like Etsy, Ebay and Handmade@Amazon is great.. but your also competing with many different artists who are selling on there as well. That's where the benefits of a standalone site comes in. A standalone site is pretty much an online e-commerce store integrated into your website. Having one only puts your buyer in front of your art and only your art. It's also safer to sell on your own website just in case one of the popular websites gets bankrupt,sold or shut down. It's become very easy to create a standalone online store now a days. Some popular places to start an online store are places like Shopify, Bigcommerce, BigCartel, SupaDupa, Squarespace, Weebly, Volusion, etc there are so many you can choose from, but the one I like the most are Shopify and Squarespace