20 MORE WAYS TO GROW YOUR ART CAREER
As promised, here are 20 extra ways to grow your art careers. These 20 extra methods are secret because they include 20 of the best tips you can use to grow your career. Now you have 30 tips and trick to improve your career, 20 extra tips to make you one step further in the game, A discount on a helpful social media eBook pack with 40+ pages of information AND a weekly newsletter from DIYARTCAREER, that offers tips and tricks only newsletter subscribers can receive.
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20 MORE WAYS TO IMPROVE YOUR ART CAREER EVEN FURTHER
Use the four step follow up process with your buyers after they make a purchase.
If someone has bought art from a marketplace or your own website, make sure you follow up with that buyer using the three step follow-up guide. The four steps in the three step follow up guide is saying thank you, letting your buyer know about the status of their order, asking if they have received their order and if they are satisfied, and the final step is asking the buyer if they would like to join your mailing list. This will give you a way to build your mailing list in an organic and natural way while keeping your buyers close.
Learn about Alt Tags and how to use them.
Alt tags, simply put are pretty much SEO for pictures, which comes in more handy to use if your blogging about your work. You work on your Alt tags using your image's file name, which is also indexed by google. The file name of an image usually looks like this [Fileimagename.jpg.] Change the file image name to words that could be used when people search for your type of artwork online. For example, if you sell abstract art your image file could look like " Abstract art for sale.jpg "
Work with a manufacturer to help you turn your art into merchandise and products.
A lot of artists want to go down the commercialize way of selling their art by having their art printed on different merchandise such as hats, phone cases, clothing, bags, buttons etc.. But what most artists don't consider is the start up cost for the materials needed to make those items. Luckily there are drop shipping manufacturers that make their products for you and ship it to your buyer for you, completely unbranded; your products will look like it came from you. The process works as you make your products and use their mock-up generator to use as a display picture on your site. You price the item to whatever price you want, just as long as the initial cost to make the item is covered. For example, if you want to make a shirt that the manufacturer prices at $10 to make, you would want to double the price once you sell it to make a profit. When someone buyers you place your order and they ship it. Easy. One of my favorite sites that do this is ThePrintful.com It's a great site and it's very easy to use and get started.
Automate your social media posts to save you time.
Sooner or later, you will have an abundance of social media sites that will make updating them complicated. That's where automation comes in. Automation is when you auto-schedule posts at your convenience to any website you want to post updates on. This eliminates the need for you to manually post on different websites and allows you to schedule all your posts at your desired times. Tools for automation include Buffer.com, Hootsuite.com, and IFTTT.com (If This Then That).
If you have a blog, create affiliate/sponsor posts for additional income.
Monetize your blog or website by adding affiliate or sponsor posts centered around different art supplies or tools you use for your art career. A lot of artist related sites have affiliate programs and the same goes for any online tools you use for your art career. Affiliate programs work like this: Let's say you use a certain watercolor brush that you bought at Artistsuppliersnow.com (fake website). Now let's say that website has an affiliate program. If you become a part of that program and you mention that you use the watercolor brush they sell on a blog post on your website. On the bottom of the post, you post a link to where other artists could buy the brush using an affiliate link the company gives you. If your reader clicks the link and buys it, you get a small commission for spreading the word. Find out what art supplies or online tools you use and figure if they have an affiliate program you can sign up for. Once you've applied and joined you can now start making affiliate or sponsor posts. Remember, before you post any sponsor posts you must state a disclaimer at the start of the post saying you will be paid if your reader chooses to buy the affiliate product mentioned.
Submit your art to popular social media accounts that promote art
There are a lot of "Artist promotion accounts" on different social media that you should consider submitting your work to. Artist promotion accounts are basically accounts made by art lovers who just want to promote art. You can find accounts like these commonly on sites like Tumblr or Instagram. Just research art submission Tumblr pages or art submission Instagram accounts and you should be able to find a few. Some artist promotion accounts require you to pay a fee just to be considered a feature while others are free. Some also have very strict rules for submissions and is advise that you read those rules before submitting any art to them. I would suggest you submit at least 5 of your art pieces to those types of accounts every now and then to increase your exposure.
Join crowd funding sites to gain funding for your art.
Crowd funding sites are websites that allow you to collect funds from supporters to use back into a project, career, etc. Each crowdfunding site is different and has different rules or certain types of campaigns you can launch for each one.
This is a completely new concept and you could expect it to grow over the years. It works like this, you make a campaign where you explain why you are raising money, where the money will be going towards, and the impact the extra money will do for you. Some crowdfunding sites would require you to thank the supporter by sending them items depending on how much they donate, some don't. Sites I would recommend, if you are just trying to raise money for your career, great sites would be Patreon.com and Indiegogo.com. If you want funding for a project you are working on, for example a gallery show, an art book etc. I would suggest for you to join Kickstarter.com.
Create an organized data recording system for your art career.
I know this is a very simple tip, but data is everything if you're planning to sell your art online. You must have a way to track every piece of data your art career has to offer. This type of data includes recent sales, expenses, best-selling types of art pieces, where the most online engagement is coming from, blogs you want to be featured on, sites your on, sites your selling on, etc. I would also suggest keeping data about your art career that is outside of the internet. For example, travel expenses, gallery fees, possible prospects, business cards, events happening in your area, etc. Every record will help you analyze how you can make your art career better by looking at which piece of data is giving you the best results. A great tool I used for keeping records is Airtable.com is a new company that has a unique spin on spreadsheets.
Join at least 3 portfolio sites to help you find opportunities for your art.
When companies look for artists, they mainly reach to portfolio sites to look for artists to work with. They mainly look towards professional portfolio sites since it brings more trust to the artists. It also give you a professional overview of your artwork and your art career and also shows that you are available to work and collaborate with others. If you want to work with a professional company or want to achieve different opportunities for your work join at least 3 professional portfolio sites. Behance is a great example of a professional portfolio site and has an active community of artists and companies looking to work with artists.
Join a site specifically towards taking and accepting art commissions
Commissions are one of the ways artists make income. The problem with most artists is finding clients who need to commission artists. This is where art commissions sites are focused on. There are sites where you can post your style of art and put up a price list for each commission. Those sites allow you to set up a profile stating that information while they put you in front of clients looking for artists. Some sites are: Artcorgi.com and Custommade.com. Here is where you put your work up with pricing and details while you find clients or wait for them to contact you.
Make sure your art is easy to buy online and offline.
If you're selling your art, you need to make sure people can buy it with ease both online and offline. It is proven that if a buyer has difficulty making a purchase, they are more likely to not buy and want to forget about your store. While it is also proven that a speedy efficient checkout buying process encourages a positive buyers experience which leads to more sales. If you're selling online, make sure there is an easy way for people to buy your art that their leisure. Make sure the prices for your work are displayed, make sure the pictures of your work are clear and not blurry and make sure the checkout process is easy to work with and is self-explanatory. If you're selling offline make sure that you pay attention to the person who is interested in your work and answer any question they have. Also, make sure that you have confidence in your work and don't try to pinpoint every single flaw about the art piece that someone is interested in. Some artists have a hard time appreciating their own work and they tend to see and announce the worst aspects about an art piece once that piece is complimented by someone else. If you're selling offline make sure you also have business cards at hand to give to interested buyers so they can purchase your work online or contact you later
Pick at least 3 places to sell your work at. (2 Online and 1 Offline )
On the post "30 Ways To Improve Your Art Career" we talked about having multiple streams of income that relate to your art business. That talked about different ways and ventures you can go into that are relating to your work, for money. This tip talks about selling in different venues of a bigger revenue increase towards your work. Have 2 places to sell your work online and having 1 place to sell offline creates security just in case one site shuts down or one gallery goes out of business. Not only that but selling on different marketplaces or websites also increases visibility since you are offering your work on different places. It's always safer to sell on different sites or venues just in case one of those revenue streams collapses. It's safer and it allows you to potentially reach more people and gain more money.
Spend 30 mins - 1 hours learning about how to market and promote your artwork online daily.
If monetizing your art career is mainly focused online, take at least 30 mins - 1 hours a day learning something new about promoting or marketing your art. Don't just learn from art marketing or art business blogs. Be one step ahead and learn from different blogs from experts ranging in social media, blogging to online sales. Most artists are not using these techniques given on these sites because they believe it can't apply to their work but it can. Learning skills that can help your career that aren't specifically targeted to artists can take you out of your comfort zone and keep you creative. Also, methods that once worked for online marketing years ago can not be applied the same way as they are now. Information changes online and apps and websites get updated. You need to make sure you're up to date with those changes so you could use them to your advantage.
Make connections to art related influencers you want to connect with.
Networking is big with any type of online/offline venture you want to pursue. You need to surround yourself with the right people that will only bring you up when it comes to achieving your artistic aspirations. When you see someone you want to connect with, seriously commit to connecting with them. For example, let's say there is an expert art marketing blogger that you want to connect with, you follow a few of their social media accounts and read/watch some of the content they produced. Once you warmed yourself up to them, take it a step further and interact with them.You can interact with them by commenting their new blog posts, buying some of the courses they sell and refer them to friends and families, show up to events their speaking at and go up to them and say hi or even ask them out for coffee. Keep them as part of your contacts and keep in touch with them, you never know what the outcome could be. They could refer you to a gallery owner, they could interview you on their blog, etc.
Figure out your target market and understand why people buy art.
Figuring out your target market allows you to spend time selling your art in front of the right people, instead of the wrong. Take a good look at your art and what you sell it for and think of the type of people who will buy it. When thinking of what type of people would be interested in their work, try to focus on their personalities, interests, hobbies, work life and goals. For example, if you sell zen theme related type of work, your buyer might be someone who is interested in mindfulness, who enjoys a simplistic zen lifestyle that wants to come home to a zen feeling home. Try to figure out what type of people will buy your work and think of a marketing plan on how to put your art in front of them. After you figure out your target market, you have to understand why people buy, or more importantly, why your target market buys art. Is your art buyer a workaholic who comes home dull walls and no place to escape reality? Is your buyer a luxurious art collector and buyer interested in collecting new work from undiscovered artists? Or is your buyer a creative business owner, looking for something artistic for their walls to inspire their employees? Think about why they would want to buy art and set your marketing plan around teaching them the best way you can.
Outsource your workload help when needed.
Honestly running your art career won't be easy. Being an artist, whose skills set shines on their craft, learning about marketing, promotions, advertisements,SEO, email marketing, ROI etc can get very overwhelming, Before you continue reading this tip I would like to make it clear.Don't use this tip to skip out on learning important things you should be learning when it comes to your art career, you need to learn all of what I mentioned above. But when you absolutely need help, outsourcing your work to different people is a great way to ease some of the workloads off of you. Especially if you are getting help from someone who is more advanced in that area. So how does outsourcing work? Let's say you have tried everything you can to improve the SEO of your artist website. You have learned and worked on SEO for months and still don't see results. You can outsource the task of making your site optimized by sending it off to an expert in SEO to fix your mistakes. You can outsource help on places like Fiverr.com which have great services for only $5 dollars.
Join mobile social media sites
It's no secret that there are now new apps specifically made for mobile use. A lot of people are using their mobile devices now it would be crazy for you not to utilize mobile social media sites. Mobile sites you can utilize are Snapchat, Periscope, Vine, and Instagram, Instagram being the best social media site for artists. Utilize those and make it an effort to build interaction on those sites daily.
Join a group of like minded people who can help you achieve your art goals
Joining a group or mastermind group can really help an individual thrive and achieve their goals faster. Members of the group can help you with any problems or questions you can have while giving you the information you never thought of before. You get to see your art career from different angles while you learn about other artist's careers as well. Not only that but with a mastermind group you're able to share your goals and what you hope to accomplish while being surrounded by people who only want you to succeed. It's a great help for your career and you get to grow your career with others. Want to experience what it feels like? Sign up to be a part of DIYARTCAREER's exclusive facebook group " Art Career Tutorial." You get to interact with members, find out tools and resources that would advance your art career further and faster and grow your career with others. If you want more information head over to the Grow Your Career With Others tab under "Product and Resources" Best of all.. the group is free to join!
Think outside the box when marketing your art.
Promoting your art through traditional posts are great, but to keep your audience interested, and to build a bigger audience. You should think outside the box on how you will go about promoting your work. You could make slideshows about your art, make an info-graphic about how you grow as an artist, you could hand out flyers, place business cards at local businesses, make a video of you making art, etc. The possibilities are limitless. This piece of advice is very helpful when it comes to recycling old posts and art updates you announced already allowing you to recycle that same post in a different way. Make it a goal to try to market your art indifferently at least once a month. Step outside your comfort zone and always think of ways to get your art in front of people.
Make it a habit to send out at least 3 emails to people a day involving your art.
When it comes to taking your art career further to where it's never gone before, try to reach out and email 3 different companies or people a day. Send out an email to anyone looking to feature or work with art. Send out emails to galleries, companies that license art, consignment shops, blogs, magazines, press, new startups etc. Just email 3 people of any of that mention above for a better chance of having more features and opportunities. Not only will it present more opportunities for your work, but it will also make it easier for you to approach people or business about your art in the real world. You will get better with talking about your art, and presenting yourself as artists the more emails you send out.